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Lingerie Football League becomes Legends Football League
Photo Credit: LFL

Lingerie Football League becomes Legends Football League

Jan 11 2013, 7:21am CST | by

Lingerie Football League is going to be re-branded as Legends Football League and tries to become a real sport. Watch the promo video below.

The Lingerie Football League is taking off the lingerie and get serious. The Lingerie Football League makers have announced a major re-branding of the Lingerie Football League as Legends Football...

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1 year ago

Lingerie Football League becomes Legends Football League

Jan 11 2013, 7:21am CST | by

Lingerie Football League is going to be re-branded as Legends Football League and tries to become a real sport. Watch the promo video below.

The Lingerie Football League is taking off the lingerie and get serious. The Lingerie Football League makers have announced a major re-branding of the Lingerie Football League as Legends Football League. Despite the success of the Lingerie Football League since premiering in 2009, the Lingerie thing is over. The new Legends Football League is now is supposed to become a global brand to gain more recognition as a sport.

Since premiering in 2009, the Lingerie Football League has accomplished the following:

  • Named 'Nation's fastest growing sports league'.
  • Secured the 1st ever video game deal in the history of women's sports.
  • Drawn sell-out crowds in the US as well as internationally.
  • Record TV ratings for MTV Networks.
  • Broadcast to nearly 85 territories around the world.
  • Launched international league play in Canada (2012), Australia (2013) and Europe (2015).

"This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes", said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.

Lingerie Football League re-branding announcement also includes:

  • Performance wear replaces all lingerie aspects of uniform.
  • New design of logos removing any sexy female figures.
  • Redesign of shoulder pads to increase protection.
  • Brand tagline shifts from 'True Fantasy Football' to 'Women of the Gridiron'

Will this be a success? Maybe. They Lingerie Football League got a lot of traction and it could work to make this a more mainstream sports league.

Lingerie Football League

 
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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founder of I4U LLC and is a news junkie. He is posting hot trending stories across the broad range of Balla Network sites. Tip Luigi with your hot trending news and memes here.

 

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