Neo Prime acquires Asia Cup 2014 rights

Mumbai, Jan 24 (IANS) Sports TV channel Neo Prime has sealed the Indian broadcast rights for the multi-nation Asia Cup cricket tournament being held in 2014.

Jan 24 2013, 5:06am CST | by

Neo Prime acquires Asia Cup 2014 rights
Photo Credit: ISHARA S.KODIKARA, Getty Images

Mumbai, Jan 24 — Sports TV channel Neo Prime has sealed the Indian broadcast rights for the multi-nation Asia Cup cricket tournament being held in 2014.

The Asia Cup was conceived in 1984 to promote goodwill amongst Asian countries. The last edition was held in Bangladesh in 2012, which saw Pakistan retaining the title with a nail-biting win in the final against the hosts.

In a press statement here Thursday, Neo said it also secured the first right to renew for the next three Asia Cup tournaments leading up to 2020. The rights acquired cover primary viewership market of India as well as Bangladesh and Sri Lanka.

In India the cumulative reach of the Asia Cup 2012 was 122 million. This effectively means that almost 60 percent of TV viewers in India watched some part of the Asia Cup 2012.

IANS

Source: IANS

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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