Tata Motors launch modern outlet for image makeover

New Delhi, Jan 28 (IANS) Tata Motors launched its state-of-the-art showroom here aimed at creating a better consumer experience.

Jan 28 2013, 2:32am CST | by

Tata Motors launch modern outlet for image makeover
Photo Credit: David Becker, Getty Images

New Delhi, Jan 28 — Tata Motors launched its state-of-the-art showroom here aimed at creating a better consumer experience.

The showroom in South Delhi showcases a complete range of Tata passenger vehicles in an contemporary environment. Mumbai too has a similar outlet.

The new look, state-of-the-art store features a 'Studio Corner' where customers can configure their cars to their individual tastes, a 'Heritage Wall' which takes you on a journey of milestones achieved by the company and a 'Hero Wall' which showcases the latest offerings from the auto major and gives a glimpse into the future.

Interactive screens in a wi-fi enabled environment on high resolution video walls controlled by tablet PCs add to the high tech environment.

A vibrant display of a wide range of vehicle accessories and lifestyle merchandising is another feature of the store.

"We need to have more stores like these across the country," said Ranjit Yadav, president, passenger vehicle business unit of Tata Motors.

IANS

Source: IANS

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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