On shoes partners Sauber F1 team

Hinwil (Switzerland), Feb 25 (IANS) Swiss running shoe company On is now equipping the Sauber Formula 1 team.

Feb 25 2013, 6:10am CST | by

On shoes partners Sauber F1 team
Photo Credit: Jason Merritt, Getty Images

Hinwil (Switzerland), Feb 25 — Swiss running shoe company On is now equipping the Sauber Formula 1 team.

Motor racing is a team sport in which the best possible material plays a key role. The team's trackside endeavours demand a combination of endurance and quick reactions, and the patented technology developed by On blends comfort and speed - virtues that also boost the Sauber F1 Team drivers and physiotherapists in their race preparations and training camps.

"We're particularly pleased to be working with another Swiss company," says Monisha Kaltenborn, CEO of Sauber F1. "On is a young, innovative enterprise and an excellent fit for us, especially as many of the team use their brief periods of free time during race weekends to keep fit by jogging around the circuit."

The stand-out feature of On shoes is their unique CloudTec sole, which provides a soft landing and powerful takeoff. This patented technology was engineered in Switzerland and enables athletes to run more efficiently.

IANS

Source: IANS

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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