Jun 27 2013, 5:34am CDT | by Luigi Lugmayr
"We feel it is important for the major corporate houses of the region to support this landmark initiative and intend to set an example by taking the title sponsorship of the event," said New GPC executive chairman Ranjisingh "Bobby" Ramroop Wednesday.
"Combined with CPL's media reach that will span the cricket world, we aim to take the Limacol brand and its family of products owned by New GPC Inc into the homes of all cricket fans around the world."
Limacol is an established brand distributed throughout the Caribbean as well as North America, Europe and Asia.
Organisers say the tournament will now be known as the Limacol CPL.
The inaugural league starts on July 30 in Barbados and concludes on Aug 24 in Trinidad.
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