NCAA Ends Video Game Contract with EA Sports

The NCAA ended its video game contract with renowned industry player EA Sports.

Jul 17 2013, 7:21pm CDT | by

NCAA Ends Video Game Contract with EA Sports
Photo Credit: Getty Images

The NCAA ended its video game contract with industry giant EA (Electronic Arts) Sports. 

Business Insider's Tony Manfred confirms this as well as the game NCAA Football 14 marking the last time the collegiate governing body's name will ever be used by EA Sports

Manfred reports the NCAA is being sued by a group of former players led by ex-NBA player Ed O'Bannon. The group is claiming the NCAA used former players' likenesses in video games without giving them due compensation

USA Today Sports' Steve Berkowitz writes Electronic Arts and Collegiate Licensing Co., the country's leading collegiate trademark licensing and marketing firm, are co-defendants along with the NCAA in the lawsuits. EA is the defendant in a separate but similiar case. 

The NCAA released a statement via USA Today Sports.  

"We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA."

The fact that the NCAA is disallowing the use of its name in subsequent games from EA Sports will not stop the latter from producing more top-notch college football releases in the future.

Andrew Wilson, executive vice president of EA Sports, makes this clear

"EA Sports will continue to develop and publish college football games, but we will no longer include the NCAA names and marks. Our relationship with the Collegiate Licensing Co. is strong and we are already working on a new game for next generation consoles which will launch next year and features the college teams, conferences and all the innovation fans expect from EA Sports."

This is, without a doubt, good news for all college football video game enthusiasts. 

 
 
 


Poch de la Rosa follows all major U.S. sports: NFL, MLB, NBA, NHL and the NCAA. His favorite teams are the Colts, Braves, Pacers, Sharks and Irish, respectively.

 

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