The Portland Trail Blazers home stadium will now be known as the Moda Center.
This is confirmed by the Oregonian’s sports page on August 13. The aren’s new full name is the Moda Center at the Rose Quarter. This change will take place immediately and is the focal point of the team’s deal with Moda Health, which is for 10 years.
According to NBC Sports’ Brett Pollakoff, Moda Health purchased the naming rights for an estimated $4 million annually.
Trail Blazers president and CEO Chris McGowan said, “The Rose Garden put us on the map, the Moda Center’s going to take us into the future.”
Team owner Paul Allen requested that a rose be visible in the Moda Center’s new logo. McGowan said this should be unveiled in a month.
He also added the “Rose Garden” name will always be a part of the Blazers’ tradition.
“It’s definitely not dying and going away. It will always be a part of our tradition and heritage.”
Four months ago, Allen said he was “attached” to the Rose Garden, per the NBA’s official website.
“I understand people’s investments in a particular name. I tried to pick a name, the Rose Garden, that was something like the Boston Garden or Madison Square Garden, there was something in those names that appealed to me as having some permanence. We’ll see what happens.”
Moda Health was founded in 1955. It offers medical, dental, pharmacy and vision plans to two million members who are based in the U.S. northwest states of Oregon and Washington as well as Alaska.