NFL: Marijuana Legalization Group Pushes for Super Bowl XLIII Ad

The National Organization for the Reform of Marijuana Laws (NORML) has joined a contest which will allow the winner to air a nationally-televised commercial for Super Bowl XLIII.

Sep 27 2013, 12:59am CDT | by

NFL: Marijuana Legalization Group Pushes for Super Bowl XLIII Ad
Photo Credit: Getty Images

NFL Super Bowl commercials feature a wide range of products and services. Could marijuana possibly be next?

According to David Knowles of the New York Daily News, the National Organization for the Reform of Marijuana Laws (NORML) wound up with the highest number of votes in an online contest sponsored by Intuit.

The small business entry with the highest number of votes gets to promote an ad related to its cause during Super Bowl XLIII on February 2, 2014. If NORML ends up victorious, the first pro-marijuana ad in Super Bowl history could be on air sooner than later. 

The website made the announcement on September 26 that NORML has indeed advanced to Round 2 of the contest. 

"This morning, Intuit informed us that we have advanced to Round 2 of the conetst. Entries who are deemed finalists from this round will be informed on October 29th. 

NORML communications director Erik Altieri thanked those who voted for his organization and re-emphasized that the time to make marijuana available in the mainstream market is now. 

"NORML would like to thank everyone who voted for our entry in Intuit's contest. Millions of Americans now believe that it is time to legalize and regulate marijuana, winning this contest will help put that message in front of millions more."

Intuit, a software company behind the success of Quicken and Quickbooks, confirmed it's not taking sides on the subject of marijuana legalization, per the Huffington Post

"We have no stance on medical marijuana as a company. By design, we've had a diverse range of businesses entering Small Business Big Game and sharing their unique stories with the world."

 Just three weeks ago, the Marijuana Policy Project  (MRP) put up a 48 x 14-foot pro-marijuana billboard near Sports Authority Field at Mile High Stadium -- just in time for the September 5 season opener between the Super Bowl XLVII champions Baltimore Ravens and Denver Broncos

Two months earlier, MRP aired a pro-marijuana ad titled "New Beer" during a NASCAR race. MRP director of communications Mason Tvert also emphasized two marijuana benefits.

"Marijuana is less toxic and less addictive than alcohol, and it is far less likely to contribute to violent and reckless behavior." 

Their ad in Denver specifically stated,"Stop Driving Players To Drink! A Safer Choice Is Now Legal (HERE)" with a mug overlowing with beer placed right next to a football. 

The NFL has a strict anti-marijuaa policy for its players. NFL executives did not release any specific comments pertaining to the ad. All league spokesman Brian McCarthy said was,"We do not plan on changing our policies," per USA Today Sports' Bruce Horovitz. 

Colorado and Washington State are the only two states which allow marijuana use for individuals over 21 years of age. 


Poch de la Rosa follows all major U.S. sports: NFL, MLB, NBA, NHL and the NCAA. His favorite teams are the Colts, Braves, Pacers, Sharks and Irish, respectively.


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