Nov 4 2013, 9:20am CST | by PR.com
Chicago, IL, November 04, 2013 --(PR.com)-- Q1 Productions, leading organizer of research-based, educational program content, is pleased to announce the participation of several leading universities in the forthcoming Digital Sports Fan Engagement Conference, taking place March 3-4, 2014 in Dallas, Texas. From engaging enrolled students on campus to alumni far and wide, universities are finding tremendous gains in participation through using digital and social media campaigns, leading to increased ticket and merchandise sales as well as greater activation for sponsors.
Leading the pack is the University of Miami, whose marketing efforts are led in part by Chris Yandle. “Social media is a telephone, not a megaphone. To be a successful brand, you can’t stand on your soapbox and just scream what you want to convey. You have to actively listen and communicate online,” commented Yandle in a recent interview with Q1 productions, “In order for your brand to be successful, you have to provide customer service and give the digital sports fan content that they can’t get anywhere else.”
Other universities and educational institutions participating in the upcoming conference program include Emory University, Kansas State University, the University of Oregon, the University of Oklahoma, Texas Christian University, Northwestern University, the University of Nebraska, Oklahoma State University, the University of Texas and Indiana University. Many are looking forward to the dialogue and networking opportunities that the conference will present, not only with other universities but also with major teams and brands, where synergies and lessons can be shared and learned.
“Digital engagement is important for every organization. Fans spend a lot of time in digital places, and it is an extension of your brand,” commented Craig Pintens, Senior Associate Athletics Director, Marketing & PR at the University of Oregon. Whether the team is academic or professional, there is no doubt that engaging fans on a digital level leaves a strong impression, and that organizations must fully capitalize on this growing trend.
“Feedback from the program content has been fantastic, with such excitement surrounding an event focused just on digital engagement,” said Nathalie Davis, Production Manager at Q1, “Throughout the research and development of the program we’ve had such a tremendous response – there’s really a need in the market for teams to come together to discuss this specific and rapidly evolving area of marketing and engagement.”
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement
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