Dec 16 2013, 9:20am CST | by PR.com
Chicago, IL, December 16, 2013 --(PR.com)-- Huggity, a fan engagement firm focused on providing sports organizations and major brands with a unique opportunity for extending brand exposure and the fan experience beyond the event, will be sponsoring the Q1 Productions Digital Sports Fan Engagement Conference, taking place March 3 & 4, 2014 in Dallas. Marketing executives from sports organizations, major brands and facilities will gather at the meeting to discuss the valuable opportunity that digital and social media provides for continuous communication with fans and an increase in revenue through partnerships and advertising.
Mike Sikorski, CEO of Huggity commented: “We are delighted to come on board for the Digital Sports Fan Engagement Conference in Dallas. Our company is a perfect fit for the conference. We have continuously built innovative and exciting technologies for our clients around the world and we are looking forward to presenting these products to all delegates at the event in March.”
In addition to sponsoring the conference program, Huggity’s Chief Executive Officer, Mike Sikorski, will conduct a live product demonstration centered on Huggity’s innovative products.
Established in 2011, Huggity has propelled themselves to become an industry leader in fan engagement and a company on the cutting edge of technology and using such technology in innovative and unique ways. Their core product, FanPic, provides brands the opportunity to engage with fans beyond the event so as to activate their sponsorship online. With clients such as Manchester United, Aviva, Bupa and Chevrolet to name a few, Huggity is continuing to expand their business globally.
With over 100 sports teams scheduled to participate in the conference next year, the event will certainly be the must-attend sports engagement conference for 2014.
“Q1 is thrilled to partner with such industry leaders as Huggity, who bring innovation to digital sports fan engagement,” comments Kate Jeter, Production Director. “Huggity’s products and services fall perfectly in line with what our audience looks for in fan engagement – building emotional excitement and competition amongst fans while capturing valuable data through analytical tools incorporated into engagement strategies.”
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement
Huggity offers an end-to-end technology service that allows fans to relive the joy and excitement of a sporting event they attend by providing post event marketing and activation opportunities for brands and sponsors. Based on a huge crowd image of over 20 billion pixels, users can zoom into the crowd, find themselves and tag their image. Each tag then generates a branded Facebook story and photo. The user can then share this image on Facebook, Twitter and other social networks. The application extends a sponsoring brand’s reach beyond the event, allowing sponsors to engage directly with the audience, all the while being at the heart of the fan experience. FanPic provides brands the opportunity to launch new revenue streams, build an emotional connection between the brand and fan by enhancing the fan experience as well as achieve key objectives in any brand’s overall marketing plan. www.huggity.com
About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.
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