Jan 20 2014, 2:02am CST | by PR.com
Orlando, FL, January 20, 2014 --(PR.com)-- “More profit for your golf shop” the website claims – the claim is accurate and the explanation as to how the model works is simple and understandable: eShop4Golf delivers a fully customize eShop designed to integrate entirely into a Country Club’s website (i.e. members don’t need to leave the CC website to shop for the product they want and need). Not only does eShop4Golf manages the technology, hosting, customer service, payment processing, tax collection and redemption but eShop4Golf brings the full catalog of all the Original Equipment Manufacturer (OEM) partners like Taylor Made adidas Golf, Cobra, Puma, Ecco, Cleveland, Sun Mountain, Mizuno, SkyGolf, Sub 70, and many more. When an order is placed it is first routed to the Pro-Shop to assist with product sell-through or sent to the OEM who drop-ships.
Golf retail over the past 50 years has evolved. Access to branded products, while once relegated to “green grass” only, is now available everywhere – on course, golf specialty, sporting goods, and online. Estimated as a $2.6b market according to Golf Datatech, less that 1.8% of Green Grass accounts sell a breadth and depth of products online, having, in many cases, prioritized member experiences over expanding their retail models. eShop4Golf enables golf pro-shop owners and management groups to provide a multi-channel sales approach to the most credible and influential associate in golf – the local club professional and his or her staff.
eShop4Golf was conceptualized and launched by former industry senior executive Pascal Stolz, “father” of the Burner Bubble and former Worldwide VP of Marketing at Cobra Golf, after being absent from Golf for 15 years while pursuing a career in technology and ecommerce (ShopNow.com, Microsoft, Alerts.com). The eShop4Golf business model was enriched with the help of some of the most respected names in Golf like Jim Vincent, the 2000 PGA of America’s Ernie Sabayrac Award recipient for Lifetime Contributions to the Golf Industry, Mark McClure and George Montgomery (former CEO of Cobra Golf and Taylor Made Golf respectively) and the support of current industry insiders. eShop4Golf is poised to make 2014 the Year of eCommerce for Green-Grass.
“Small retailers like golf courses don’t have and can’t afford the necessary infrastructure (technology, people, know-how, time, products, inventory, financial) to run an ecommerce store,” remarked Pascal, “eShop4Golf removes all these obstacles at once creating a symbiotic relationship between OEMs and Green-Grass via eShop4Golf enabled pro-shops and bring members more choice at competitive prices,” he added.
Key anchor tenant to the PGA Merchandise Show technology pavilion (booth #3015) eShop4Golf will demonstrate how PGA Professionals and pro-shop owners are empowered to benefit from 21st ecommerce technologies to increase overall sales. eShop4Golf is a true win/win/win for OEMs, green-grass accounts and the customers they serve:
- Golf course pro-shops can feature the full breadth and depth of featured OEMs product range while focusing their in-store merchandising efforts on those core products they elect to stock;
- Golf course patrons and members get 24/7/365 access to a competitively priced deeper range of products available on their Country Club’s website and more efficiently support their club;
- OEMs benefit from reaching a captive audience of core and avid golfers at the place of play in ways they couldn’t before: a true partnership with local PGA professionals and club owners.
Find out more about eShop4Golf: www.eshop4golf.com and visit them at the 2014 PGA Merchandise Show on January 22 – 24 (booth #3015), the Golf Industry Show on February 5 – 6 (booth #1788) and/or CMAA on February 7 – 8 (booth #910).
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