360° Coverage : Phil Rosenthal: Forming a Bond with brands

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Phil Rosenthal: Forming a Bond with brands

Source: Chicago Tribune, Nov 11 2012, 7:01am CST

On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done. Early in the latest James Bond movie, "Skyfall ...

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Update
7

3 days ago

Idea of the Week: A Galaxy of Franchises

Source: The New Yorker  |   May 21 2013, 1:48pm CDT

To find out which franchise stars shine the brightest, we’ve charted a part of the expanding galaxy of movie series, looking at the cumulative adjusted gross ticket sales of some of Hollywood’s biggest brands. Then, to put prolific franch ...

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Update
6

3 days ago

Lost watch from James Bond film may fetch nearly $100k

Source: 13WHAM-TV  |   May 21 2013, 12:51pm CDT

A long-lost watch worn by James Bond in 007 movie Thunderball is expected to sell for up to $93,000 after it was discovered at a market in the U.K. The luxury Breitling was sported by Sir Sean Connery in the 1965 m ...

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Update
5

27 weeks ago


Quote:
"The traditional tools of advertising are fading and marketers are looking for new things to do ... Product placement becomes one of those things that can engage people where other methods have no effect."


Source: Chicago Tribune

 

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4

3 days ago

Christopher Nolan to direct next James Bond film?

Source: IBN Live  |   May 21 2013, 2:14am CDT

New York: 'Batman' trilogy director Christopher Nolan is reportedly in talks to take charge of the next 'James Bond' film. The 42-year-old filmmaker is in the middle of informal talks with Bond producers Barbara Broccoli and M ...

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Update
3

4 days ago

Nolan in talks to direct Bond film

Source: This is Local London  |   May 20 2013, 6:38am CDT

Christopher Nolan could be set to direct the next Bond film Christopher Nolan is reported to be in "informal talks" to direct the next James Bond film. The director of The Dark Knight Batman trilogy and Inception has previously been lin ...

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Update
2

4 days ago

Bond watch found at car boot sale

Source: Belfast Telegraph  |   May 20 2013, 5:31am CDT

The geiger counter wristwatch worn by Sean Connery when he played James Bond in Thunderball has been found at a car boot sale James Bond's geiger counter wristwatch from hit movie Thunderball has turned up at a car boot sa ...

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Update
1

5 days ago

Aston fans celebrate Bond connections

Source: Herald Scotland  |   May 19 2013, 9:28pm CDT

James Bond has smashed up a few Aston Martins in his time, but vintage car owners have gathered to celebrate how the spy came to the legendary British brand's rescue. James Bond has smashed up a few Aston Martins in his time, but vintage car owners ...

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