360° Coverage : Think BR: Why is brand journalism important?

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  Sport Balla Trending News

Think BR: Why is brand journalism important?

Source: Brand Republic, Nov 30 2012, 3:33am CST

The phase 'brand journalism' is poised to become the latest buzz-term in the nexus of chatter about advertising, PR and digital media. It’s a term that immediately begs a number of questions, not least of which are what do ...

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10

2 hours ago

8 questions to ask before any media interview

Source: Ragan PR Blog  |   May 18 2013, 5:12am CDT

Media training usually focuses on the questions a reporter will ask you during an interview. But before the interview occurs—during your initial telephone call or email exchange—you also have an opportunity to interview the interviewer. Many journalists ...

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9

4 hours ago

7 innovative social media strategies for start-ups

Source: Rediff  |   May 18 2013, 2:53am CDT

Pratik Dholakiya, SEO and VP of Marketing at E2M Solutions, a full service internet marketing company tells you how to make the most of your social media presence Social media demolishe6s manufacturer-consumer hierarchy, competitive advantage that th ...

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Latest Sport News

 
Update
8

5 hours ago

At Ataway Exchange 2013, Cendyn® Shares Latest Research/Findings...

Source: PRWeb  |   May 18 2013, 2:09am CDT

At this week’s Ataway Exchange 2013, the leading hospitality digital marketing conference, Cendyn presented invaluable information about how to compete in a data-driven marketplace. Cendyn hosted 35 hospitality digital marketing professionals at th ...

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Currently Trending

 
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7

13 hours ago

Actis Wunderman’s Anya Sverdlov to Head Internet Jury at IDEA! Festival in Russia

Source: Street Insider  |   May 17 2013, 6:37pm CDT

MOSCOW--(BUSINESS WIRE)-- Anya Sverdlov, managing director, Actis Wunderman, will lead the Internet Jury at the upcoming IDEA! Festival, which runs from May 22-24 in Novosibirsk, Russia. IDEA! is open to agencies and advertisers that are ...

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6

13 hours ago

CEO: Catcha Media won’t be taken private — for now

Source: The Star Malaysia  |   May 17 2013, 6:10pm CDT

PETALING JAYA: Catcha Media Bhd would not be taken private for the time being, although major shareholders might do so if its shares remained flat till the end of the year, said chief executive officer Patrick Grove. The integrated media outfit’s ...

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Update
5

15 hours ago

A Guide To Choosing A Competitive Title For Content Marketing

Source: Search Engine Journal  |   May 17 2013, 4:19pm CDT

As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like ...

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4

18 hours ago

4 Things Your Brand Can Learn From the Best Business Blogs

Source: Forbes Blogs  |   May 17 2013, 1:41pm CDT

The answer is a resounding yes. In fact, a blog can arguably be more impactful for brands in not-so-exciting industries if you’re able to build a fun, exciting experience for your current and potential clients. ...

Continue reading on: Forbes Blogs  More like this

 
Update
3

18 hours ago

How is algorithmic objectivity related to journalistic objectivity?

Source: Nieman Journalism Lab  |   May 17 2013, 1:28pm CDT

Algorithms are increasingly invoked as powerful entities that control, govern, sort, regulate, and shape everything from financial trades to news media. Nevertheless, the nature and implications of such orderings are far f ...

Continue reading on: Nieman Journalism Lab  More like this

 
Update
2

19 hours ago

Search Marketing 2013 Trends and B2B Takeaways

Source: Business.com's What Works for Business Blog  |   May 17 2013, 12:17pm CDT

Search marketing continues to evolve as search engines and algorithms become more customer-centric, focusing on what the individual searching is really after when they type a phrase or keyword into a search box. A recent st ...

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Update
1

20 hours ago

How to Use Twitter for B2B Lead Generation

Source: Social Media Today  |   May 17 2013, 11:30am CDT

In my corner of the B2B marketing universe, I often hear clients assume that LinkedIn is the best place to invest for lead generation online. Despite the hard-line cost-per-click (CPC) and cost-per-lead (CPL) numbers being much higher t ...

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