360° Coverage : Coca-Cola Relaunches Website as Socially Enabled Digital Platform

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Coca-Cola Relaunches Website as Socially Enabled Digital Platform

Source: ClickZ News Blog, Nov 23 2012, 7:38am CST

The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Coca-Cola describes the new site, Coca-Cola Journey, as a rich, socially enabled digital platform ...

Continue reading on: ClickZ News Blog

 
 
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10

1 hour ago

An Indian introduced a New Generation Social Network - Wallpost.com

Source: Silicon India  |   May 21 2013, 2:17am CDT

Still, there is vacant for one more social network on the web, an Indian based software development company Indicode tried to fulfilled the web requirement and introduced a new age social networking website, wallpost.com, that gives high-end securi ...

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9

2 hours ago

MSLGROUP India Launches Digital & Social Media Offering SocialHive

Source: MediaNama.com  |   May 21 2013, 1:32am CDT

MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has now extended its global digital and social media offering Social Hive to India. The company informed that the Social Hive team will consist of more than 40 cons ...

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Update
8

25 weeks ago


Quote:
"We think of Coca-Cola Unbottled as a 'lean forward' experience that's updated daily ... Coca-Cola Journey publishes more in-depth and long form pieces that provide a 'sit back' experience. The content will be refreshed regularly, but we're currently working on what the right cadence is."


Source: ClickZ News Blog

 

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7

2 hours ago

Greenpeace, Coke's 'recycling war' spills into Google

Source: The Age  |   May 21 2013, 1:26am CDT

Video will begin in 5 seconds. According to Greenpeace, Channel 9 has banned their latest ad in support of recycling. The “recycling wars” between Coca-Cola and Greenpeace have spilt into cyberspace, with the ...

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6

3 hours ago

The radio natives are restless

Source: Biz Community  |   May 21 2013, 1:05am CDT

What she said was that the successful advertisers of the future (I'm paraphrasing so you can go watch the video here to make your own assumptions) will be the advertisers who enhance the user's experience of the platform they're on. This is, in ...

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5

7 hours ago

Coke plans 750-ml bottles for 'home' use

Source: afaqs!  |   May 20 2013, 8:18pm CDT

Last week, to study the market, Coca-Cola introduced promotional 750-ml PET bottles for Rs 30, the price point of 600-ml PET bottles, across its portfolio of Coke, Sprite, Thums Up, Fanta and Limca, primarily i ...

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4

10 hours ago

Coca-Cola staffers touch-up senior center gazebo

Source: The News & Observer  |   May 20 2013, 6:05pm CDT

John Holbrook is in charge of deliveries at Coca-Cola's Clayton office and was one of the volunteers who helped fix up the gazebo at The Clayton House. AMANDA JAMES — ajames@newsobserver.com CLAYTON — About 20 Coca-Cola supervisors spent last Wednesda ...

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3

12 hours ago

Coca-Cola ad says Coke vending machines can soothe India-Pakistan tensions

Source: The Washington Post  |   May 20 2013, 3:41pm CDT

A new, three-minute ad by Coca-Cola, “Small World Machines,” starts with a relatively straightforward premise: India and Pakistan do not get along so well. It ends with the promise of peace: “Togetherness, humanity, ...

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2

12 hours ago

Coke and Pepsi bank on showbiz to fight cola wars

Source: The Express Tribune Pakistan  |   May 20 2013, 3:37pm CDT

After phenomenal success of Coke Studio, a television music series sponsored by Coca-Cola Pakistan, the archrival PepsiCo has launched its own music show, Pepsi Smash. Promoting a brand through sponsorship of music, it seem ...

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1

14 hours ago

Orange Growth for Coca-Cola

Source: Motley Fool  |   May 20 2013, 1:10pm CDT

Mark is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited. If you thought a key ingredient used by The Coca-Cola Company (NYSE: KO) ...

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