360° Coverage : Motor racing-Coca Cola enters F1 with burn brand and Lotus

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Motor racing-Coca Cola enters F1 with burn brand and Lotus

Source: Reuters.co.uk, Nov 22 2012, 7:45am CST

SAO PAULO Nov 22 (Reuters) - Coca Cola will enter Formula One with its burn energy drink brand after announcing a deal with Kimi Raikkonen's Lotus team on Thursday. Lotus said in a statement that the deal was a multi-year agreeme ...

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10

2 hours ago

Daft Punk Now Have Their Own Formula One Car

Source: The Inquisitr  |   May 23 2013, 6:22pm CDT

The dance legends have put their name across the Lotus Formula One car, a British team, whilst their Twitter page has stated that their French driver, Romain Grosjean, will #GetLucky during his endeavours in the race. This is a reference ...

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Update
9

2 hours ago

F1 boss Ecclestone spices up Monaco scrap

Source: The Star Malaysia  |   May 23 2013, 6:09pm CDT

MONACO: The Formula One circus descends on Monaco for this weekend’s showpiece Grand Prix with tensions running high over tyres and Bernie Ecclestone telling drivers to stop complaining and use their brains to win races. After a week of ...

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Update
8

26 weeks ago


Quote:
"We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media"


Source: Reuters.co.uk

 

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7

3 hours ago

BRP in the hands of the best drivers of the Formula 1 Grand Prix du Canada

Source: Flagworld  |   May 23 2013, 5:24pm CDT

“We are proud of the relationship established with BRP” – François Dumontier BRP employees will create the trophies of the 2013 and 2014 editions of the Formula One (F1) Grand Prix du Canada for the third and fourth straight years. “We ...

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6

3 hours ago

Webber Emerges From Monaco Shadows

Source: Formula One Art and Genius  |   May 23 2013, 5:14pm CDT

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F1: Front row start for Mitch Evans

Source: Radio Sport  |   May 23 2013, 5:06pm CDT

Kiwi driver Mitch Evans will start from the front row of the grid in tomorrow's GP3 race at the Monaco Grand Prix. Evans was just one 100th of a second behind the top qualifier. Mercedes Nico Rosberg has clocked the quickest times in ...

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4

3 hours ago

F1: Nico Rosberg continues dominance

Source: Radio Sport  |   May 23 2013, 5:04pm CDT

Nico Rosberg has continued his dominance of the one-lap racing in Formula One this year. The Mercedes driver has topped the times in this morning's practice sessions heading into the Monaco Grand Prix. Rosberg is seeking a third successive pole po ...

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Update
3

4 hours ago

Frustrated Pirelli ready to quit F1

Source: Ninemsn  |   May 23 2013, 4:26pm CDT

Italian tyre suppliers Pirelli on Thursday gave Formula One a stark warning about their current stalled talks on a new deal -- and warned they are ready to pull out at the end of this season. Pirelli's motorsport director Pau ...

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Update
2

5 hours ago

Daft Punk Has an Official Race Car Because Of Course They Do

Source: Flavorwire  |   May 23 2013, 3:33pm CDT

In one of the cooler PR tactics of recent memory, Daft Punk now has a Formula One race car, courtesy of British racers Team Lotus F1. It’s hard to tell if it serves a specific purpose, but Stereogum thinks it might appear in the Monaco Grand Prix, a ...

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Update
1

6 hours ago

Daft Punk racecar to compete in Monaco Grand Prix

Source: NME  |   May 23 2013, 2:34pm CDT

A racecar emblazoned with Daft Punk imagery is reportedly set to compete in the current Monaco Grand Prix. Pitchfork writes that Britain's F1 Lotus team will be using the customised car in the race. The team's own Twitter page has st ...

Continue reading on: NME  More like this

 
 
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